A domain name is your unique name on the Internet. It allows your company, organization or family to establish an Internet presence, consisting of your personalized email addresses and your own web site address.
Each domain name in the world must be unique - only one company can register and utilize yourbrand.com. However, there are very few restrictions on domain names - anyone may register just about any domain name they wish. As a result, more than 60,000 .com, .net and .org domain names are registered every day, effectively removing these domains from circulation. There is a strong possibility that if you do not register your domain name, another company or individual will!